Global Program spending 277mn on Christmas

Global Program spending 277mn on Christmas

Consumer consolidated spending on the app stores totalled a record $277 million on Christmas Day 2019, showing a 18.7 per cent increase year on year. The App Store of apple accounted for 70 percent of spending between the two platforms at $193 million, growing about 16 per cent year on year. Approximately $84 million was spent on Google Play, which represented year on year increase of 2.7 percent, revealed analytics company Sensor Tower recently.

Consumer spending in apps and mobile games on Christmas accounted for about 5 percent of all revenue generated by the stores in December, which reached nearly $5.1 billion internationally, it added.

This was 8 percent greater than the approximately $4.7 billion invested across both platforms during December 2018. The majority of mobile spending Christmas, approximately $210 million, was concentrated on the Games category, which generated 76 per cent of earnings across both stores and grew about 8 per cent year on year from $195 million.

PUBG Mobile from Tencent’s TiMi studio directed in-game spending $8.5 million, up 431 percent from the $1.6 million players spent in the match on Christmas 2018.

Apps accounted of all spending this Christmas compared to a year before, bringing in an estimated $67 million more. This reflected on year increase of about 24 per cent from $54 million.

Entertainment category apps, including SVOD services like Disney+ and Tencent Video, accounted for the biggest portion of non-game spending-24 each cent-on the App Store, while 16 per cent of Google Play revenue outside of games came from that store’s top-earning class for its day, Social.

The top non-game app for overall spending on Christmas has been Tinder, which saw is gross earnings near $2.1 million globally.